Search engine optimization (SEO) – what is it and how do you use it to get more customers and revenue?
If you haven’t heard of SEO, you should know that it is basically website promotion, or search engine optimization. In simple words, it is about improving the visibility and ranking of a website in the search engine results pages, with the goal being to be in the first results in the relevant phrases.
SEO and website promotion is not something that can be given up. When you are in the first places on Google, the audience is not only exposed to you more, it also saves you money in practice on traditional advertising such as ads, radio and all the means of the past.
Using the following example, we will try to show you why investing in SEO on your website can be a smart and profitable move.
Suppose you are a florist in Rishon Lezion, and you want to attract more customers in the city. You can buy some ads on the radio, TV or newspaper. But, how many residents of Rishon will really see or hear your advertisement? And how many of those people who heard, would want to buy flowers? The answer is probably not much. On the other hand, if you optimize for the promotion of your website, and bring it to the first page of Google when people search for “flower shops” on the first page, you will receive inquiries and calls only on the basis that you are on the first page.
Website promotion is also an excellent way to build your credibility in front of potential customers.
If your website appears in the top results of Google, people will assume that you are a serious and reliable business. On the other hand, if your website doesn’t appear in the results, people will wonder if you are even a real business.
Promoting a website is a long-term investment, and it can take time before you see results. However, once you manage to get and stay high in the search results, you will get a lot more traffic to your website and you can convert that traffic into paying customers.
There are other benefits to SEO, but these are perhaps the main ones. If you are not doing SEO for your website, you are probably losing a lot of potential customers. If you need help promoting your website, we recommend that you contact a reputable SEO company.
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