Digital marketing – what is it and why is it necessary?

Definition of digital marketing

Digital marketing or internet marketing is a fairly broad term that describes the process of using digital channels to promote or market products and services to a desired target audience. The digital channel is essentially the interfaces to which we are all exposed, such as social networks, email, search engines or websites.

According to Wikipedia: “Internet marketing is the use of the Internet for marketing, branding, advertising and promotion of products, services and ideas.”

Digital marketing is necessary for any business or organization. The big businesses in the economy, governments and entrepreneurs – all use digital marketing to appeal to the public.
Most people these days use the Internet, whether they are searching on Google or browsing Facebook. For example, according to the data of the Israeli Internet Association, 86% of Israelis use YouTube, and 80% use Facebook. Digital gives you an inexpensive, flexible and convenient opportunity to reach the audience most relevant to you, capture their attention and turn them into a buyer or client.

Everyone is digital today. People hardly read newspapers anymore, fewer and fewer people watch traditional television, people prefer to follow those who interest them directly, as is the case with Instagram and Tiktok, the most successful networks in the 12-25 age range. It is not uncommon for people in this age range to spend more than 8 hours a day on average surfing the nets.

Not only is everyone there, digital marketing also makes it possible to use advanced tools that are not available in traditional marketing.
In the past, if you published an ad or launched a marketing campaign, you really had no way of knowing how many people saw the advertisement, how many saw but immediately ignored, how many were interested in everything you had to say, and other important distinctions that can save you time and money in trying to appeal to as relevant an audience as possible .
But with today’s digital tools, it’s entirely possible. Although the whole topic of targeting and automation is not the easiest to understand and operate, but when done correctly, they allow addressing specific and “warmer” audiences, which means less time wasted on customers who are not really interested in the product or service.

So far our short article on digital marketing. If you don’t have a digital presence yet, we suggest you start as soon as possible, you don’t want to be left behind your competitors.

partial view of businesswoman typing on laptop with digital marketing at workplace

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